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Matthew Hocker wrote a new post 7 years, 3 months ago
This week’s piece of LEGO train advertising history was published in France in 1971. This is probably my favorite example of LEGO train advertising. The stylized drawings and explosion of color make this a feast […]
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Matthew Hocker commented on the post, North America – At least we had 4.5 Volt (1982) 7 years, 3 months ago
You’re welcome, Holger! We are glad you enjoyed it. LEGO historian, Gary Istok might be a good person do ask. I do have his LEGO history CD and will check what he says.
I do have some resources, which might […]
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Matthew Hocker commented on the post, "Trains with unlimited possibilities" (1983) 7 years, 3 months ago
Hi Holger,
Thank you for sharing these great ads. I have seen some of the more common ones, but it seems you have a lot of unusual/rare ones, like the train on a real track rail. Are those ads toy industry […]
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Matthew Hocker wrote a new post 7 years, 3 months ago
Back in the 1980s, 12 Volt trains reigned supreme in the UK, continental Europe and Australia. Meanwhile, across the pond we “Yankees” were less fortunate and missed out on the joys of 12V trains. Fortunately, we […]
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Matthew Hocker commented on the post, "Trains with unlimited possibilities" (1983) 7 years, 4 months ago
Hi Holger. We would love to see the scanned advertisements sometime. I also collect magazine/comic book advertisements, and Europe always had the best advertisements throughout the 1980s. Some products were […]
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Matthew Hocker wrote a new post 7 years, 4 months ago
If you walked into a toy store in 1983 and saw this, how could you not fall in love with LEGO trains? The following illustration comes from a set of photographs of dealer displays distributed to toy stores in […]
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Matthew Hocker wrote a new post 7 years, 7 months ago
Introduction – The Golden Era of LEGO Advertising:
The period of the 1980s-1990s was arguably the golden age of LEGO advertising. With handmade scenery and practical effects, advertising photographers were able […]
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Matthew Hocker became a registered member 7 years, 8 months ago
