This 1984 U.S. Mail Order Service (Shop-at-Home) brochure isn’t necessarily a holiday brochure, but I do think it sums up the feelings of anticipation and wonder that are characteristic of this time of year.
The rear cover features the classic battery-operated train set # 7720, as well as three sets of rails. As for what’s inside the packages being delivered by the mail carrier? We’d like to think there’s some LEGO train goodness inside them.
We here at BMR hope you and your family had a wonderful and happy holiday. We also hope that great things will be in store for you in the coming year!
Here’s a unique piece of advertising from 1979. This Christmas card appeared in a 5 page LEGO advertistment, printed in the November 1979 issue of the UK magazine, Radio Times. I would have shown the ad in its entirety, but my scanner can’t accommodate it. It features LEGO Christmas cards sitting on a brick-built mantle. This card features 4.5V set 182, which was originally released in 1975. Look at all the cypress trees!
Here is a larger part of the page the image comes from, just for frame of reference.
Day 22 has come a day late, so you will receive two advertising gifts today. It is a good thing I’m not Santa!
This piece is the cover of the Holiday 2004 Shop-at-Home catalog. This cover features the LEGO Legends re-release of Main Street (set # 10041). The cover was nostalgic back then but evokes feelings of nostalgia today, too. It features the wonderful BNSF GP-38 (set # 10133) and the train engine shed (set # 10027).
Unfortunately, I do not have this one in my collection, so I had to cheat a bit. The image comes from BrickLink!
Another holiday Shop-at-Home catalog without snow? You better believe it, and there is a lot to love here. Set 4552 (Cargo Crane) is in the middle of building a bridge, while the LEGOLAND California truck ignores the realities of gravity to jump across. It makes like Evil Knieval, hopping across set 3225 (Classic Train). I had every set featured on this cover, with the exception of the construction sets in the background.
Fun fact, the LEGOLAND truck’s trailer wasn’t an actual set, and the stickers for the trailer were available as Shop-at-Home exclusives and, as a result, are quite rare.
Day 20, and we are getting closer to the end! This one comes to us from Germany in 1990 and is just in time for Weinachten. Santa stands by as LEGO figures parade out of his sack of toys. The Duplo train is the focal point in this one, sitting directly in front of Santa’s boots.
The 1997 Holiday Shop-at-Home catalog doesn’t have any snow, but it more than makes up for this with the emphasis on trains. This one features set 4559, Cargo Railway. This is one that people tend to either love or hate. I have a soft spot for 4559 because it was my first official train set.
Another wonderful piece of “trainvertising” from Niels Thomsen (aka: brickalick). This unique piece is actually a Christmas card from 1970 and features a slender Santa piloting a present-filled train from the LEGOLAND Billund theme park.
Today’s piece of trainvertising comes to us from the cover of a 2002 Holiday Shop-at-Home catalog. There are several classics here, including the UCS Naboo Starfighter, Fort LEGOredo, and Red Baron triplane. We can’t forget the Santa Fe Super Chief either! This one is pulling some of the cars, which were designed by AFOL, James Mathis.
Released in 2006, set 10173 was the first official LEGO Holiday Train. Because of this, it’s appearance on the cover of the Holiday 2006 Shop-at-Home catalog was pretty much set in stone. Has it really been 11 years? Ho-Ho-Holy Cow!
Today’s images come from a booklet advertising Christmas at LEGOLAND Windsor in 1999. How did the UK LEGO park celebrate Christmas that year, you might ask? There was a Peter Pan live show, Santa & his toy factory, the 12 Days of Christmas rendered in brick and “the widest selection of LEGO toys anywhere in the UK!”
However, the real treat was Miniland decorated with Christmas lights. The centerfold features Miniland London lit up at night and, yes, there are trains!