This 1984 U.S. Mail Order Service (Shop-at-Home) brochure isn’t necessarily a holiday brochure, but I do think it sums up the feelings of anticipation and wonder that are characteristic of this time of year.
The rear cover features the classic battery-operated train set # 7720, as well as three sets of rails. As for what’s inside the packages being delivered by the mail carrier? We’d like to think there’s some LEGO train goodness inside them.
We here at BMR hope you and your family had a wonderful and happy holiday. We also hope that great things will be in store for you in the coming year!
Day 22 has come a day late, so you will receive two advertising gifts today. It is a good thing I’m not Santa!
This piece is the cover of the Holiday 2004 Shop-at-Home catalog. This cover features the LEGO Legends re-release of Main Street (set # 10041). The cover was nostalgic back then but evokes feelings of nostalgia today, too. It features the wonderful BNSF GP-38 (set # 10133) and the train engine shed (set # 10027).
Unfortunately, I do not have this one in my collection, so I had to cheat a bit. The image comes from BrickLink!
Another holiday Shop-at-Home catalog without snow? You better believe it, and there is a lot to love here. Set 4552 (Cargo Crane) is in the middle of building a bridge, while the LEGOLAND California truck ignores the realities of gravity to jump across. It makes like Evil Knieval, hopping across set 3225 (Classic Train). I had every set featured on this cover, with the exception of the construction sets in the background.
Fun fact, the LEGOLAND truck’s trailer wasn’t an actual set, and the stickers for the trailer were available as Shop-at-Home exclusives and, as a result, are quite rare.
Day 20, and we are getting closer to the end! This one comes to us from Germany in 1990 and is just in time for Weinachten. Santa stands by as LEGO figures parade out of his sack of toys. The Duplo train is the focal point in this one, sitting directly in front of Santa’s boots.
The 1997 Holiday Shop-at-Home catalog doesn’t have any snow, but it more than makes up for this with the emphasis on trains. This one features set 4559, Cargo Railway. This is one that people tend to either love or hate. I have a soft spot for 4559 because it was my first official train set.
Today’s piece of trainvertising comes to us from the cover of a 2002 Holiday Shop-at-Home catalog. There are several classics here, including the UCS Naboo Starfighter, Fort LEGOredo, and Red Baron triplane. We can’t forget the Santa Fe Super Chief either! This one is pulling some of the cars, which were designed by AFOL, James Mathis.
Released in 2006, set 10173 was the first official LEGO Holiday Train. Because of this, it’s appearance on the cover of the Holiday 2006 Shop-at-Home catalog was pretty much set in stone. Has it really been 11 years? Ho-Ho-Holy Cow!
Today’s images come from a booklet advertising Christmas at LEGOLAND Windsor in 1999. How did the UK LEGO park celebrate Christmas that year, you might ask? There was a Peter Pan live show, Santa & his toy factory, the 12 Days of Christmas rendered in brick and “the widest selection of LEGO toys anywhere in the UK!”
However, the real treat was Miniland decorated with Christmas lights. The centerfold features Miniland London lit up at night and, yes, there are trains!
Flickr user Niels Thomsen (aka bricklick) has a wonderful vintage LEGO collection, filled with many unique and unusual items. Thanks to him, we are able to enjoy this circa 1966 LEGO Christmas card.
The card features the train from set 114, which was first released in 1966. It has a very special non-LEGO passenger. Santa Clause appears to be typical of the figures that were produced in Japan back then. To see more cool vintage LEGO items, be sure to visit Niels’ flickr page.
You may recall the post featuring Steven Spielberg (shared on December 4th). I later discovered that the UK Winter 2000 Shop-at-Home catalog had a similar holiday cover illustration…but with slightly different artwork.
The UK catalog replaces Steven Spielberg and his crewman for a football (soccer) player and polar bear. Given the popularity of football in the UK, the design change makes sense. As for the polar bear, I smell a conspiracy involving a Spielberg snack.
The UK catalog image (top) comes from BrickLink’s image library, as I do not personally own this variation myself.