Tag Archives: 1970s

25 Days of Holiday “Trainvertising” #23: A Greeting Card within an Ad

Here’s a unique piece of advertising from 1979. This Christmas card appeared in a 5 page LEGO advertistment, printed in the November 1979 issue of the UK magazine, Radio Times. I would have shown the ad in its entirety, but my scanner can’t accommodate it. It features LEGO Christmas cards sitting on a brick-built mantle. This card features 4.5V set 182, which was originally released in 1975. Look at all the cypress trees!

Here is a larger part of the page the image comes from, just for frame of reference.

From Rails to Rocket Fuel (1971)

This week’s piece of LEGO train advertising history was published in France in 1971. This is probably my favorite example of LEGO train advertising. The stylized drawings and explosion of color make this a feast for the eyes.

There is also some creative storytelling going on here. If you look closely, you will notice a Darwinian depiction of trains. The 4.5V train moves into the world of 12V, is transformed into a monorail, a boat and a supersonic jetliner. All of these illustrations lead your eyes to the final focal point, which is a space-bound rocket. From trains to spaceships, “LEGO is a new toy every day.”

P.S.: Be sure to take a second look at that monorail. You might find that it bears greater resemblance to more recent fan designs than LEGO’s official monorail system of the 1980s & 1990s.