Steamin’ through the Seventies with Samsonite.

“Monday, Tuesday, Wednesday, Thursday, Friday, Saturday. LEGO, always a new toy.” OK, I don’t speak French, but that is a rough translation of the major parts of this 1975 French Canadian advertisement.

This advertisement is unique in that it was done by Samsonite. In 1972, Samsonite lost the license to produce and distribute LEGO products in the U.S. Meanwhile in Canada, Samsonite was still responsible for marketing LEGO products through 1986. They also received royalties up till 1989.

This particular advertisement features set # 182, train set with signal. It is also unique in that it shows both boys and girls enjoying LEGO trains. The little girl has her eyes fixed on her older brother’s train set, and it looks like she built a Duplo water tower to go along with it.

If you are interested in learning more about the history of the partnership between LEGO and Samsonite, LEGO fan-site BrickFetish has an excellent write-up. Click here to read it.

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