This 1984 U.S. Mail Order Service (Shop-at-Home) brochure isn’t necessarily a holiday brochure, but I do think it sums up the feelings of anticipation and wonder that are characteristic of this time of year. The rear cover features the classic battery-operated train set # 7720, as well as three sets of rails. As for what’s … Continue reading 25 Days of Holiday “Trainvertising” #25 (on day 26): What’s in the Box?
Since we are one day away from the big day, I wanted to share a very special piece from 1984. This one is from another Christmas card that the UK LEGO Club sent its members. It really captures the spirit of this time of year and is a wonderful scene…There are so many details to … Continue reading 25 Days of Holiday “Trainvertising” #24: A Window of Wooden Toys
Here’s a unique piece of advertising from 1979. This Christmas card appeared in a 5 page LEGO advertistment, printed in the November 1979 issue of the UK magazine, Radio Times. I would have shown the ad in its entirety, but my scanner can’t accommodate it. It features LEGO Christmas cards sitting on a brick-built mantle. … Continue reading 25 Days of Holiday “Trainvertising” #23: A Greeting Card within an Ad
Day 22 has come a day late, so you will receive two advertising gifts today. It is a good thing I’m not Santa! This piece is the cover of the Holiday 2004 Shop-at-Home catalog. This cover features the LEGO Legends re-release of Main Street (set # 10041). The cover was nostalgic back then but evokes … Continue reading 25 Days of Holiday “Trainvertising” #22: Better late than never!
Another holiday Shop-at-Home catalog without snow? You better believe it, and there is a lot to love here. Set 4552 (Cargo Crane) is in the middle of building a bridge, while the LEGOLAND California truck ignores the realities of gravity to jump across. It makes like Evil Knieval, hopping across set 3225 (Classic Train). I … Continue reading 25 Days of Holiday “Trainvertising” #21: An action-packed Trainmas!
Day 20, and we are getting closer to the end! This one comes to us from Germany in 1990 and is just in time for Weinachten. Santa stands by as LEGO figures parade out of his sack of toys. The Duplo train is the focal point in this one, sitting directly in front of Santa’s … Continue reading 25 Days of Holiday “Trainvertising” # 20: Santa’s Duplo Train
The 1997 Holiday Shop-at-Home catalog doesn’t have any snow, but it more than makes up for this with the emphasis on trains. This one features set 4559, Cargo Railway. This is one that people tend to either love or hate. I have a soft spot for 4559 because it was my first official train set.
Another wonderful piece of “trainvertising” from Niels Thomsen (aka: brickalick). This unique piece is actually a Christmas card from 1970 and features a slender Santa piloting a present-filled train from the LEGOLAND Billund theme park.
Today’s piece of trainvertising comes to us from the cover of a 2002 Holiday Shop-at-Home catalog. There are several classics here, including the UCS Naboo Starfighter, Fort LEGOredo, and Red Baron triplane. We can’t forget the Santa Fe Super Chief either! This one is pulling some of the cars, which were designed by AFOL, James … Continue reading 25 Days of Holiday “Trainvertising” #17: A Super Chief under the tree
Released in 2006, set 10173 was the first official LEGO Holiday Train. Because of this, it’s appearance on the cover of the Holiday 2006 Shop-at-Home catalog was pretty much set in stone. Has it really been 11 years? Ho-Ho-Holy Cow!